Online Shopping In Bangladesh

Online Shopping In Bangladesh

Blog Article

The literature review suggests that there is a dearth of studies from Asian countries (more specifically from South Asian countries) about online shopping behavior.Online shopping in bangladesh.The current study addresses the research gap by exploring the characteristics of the burgeoning online shoppers in Dhaka – one of the most densely populated cities in the world. Another significant contribution of the study is to explore the relationship between online shopping participation and the change in physical shopping frequency. Online shopping in bangladesh.It can be noted that the second objective of the study can be achieved in two ways, namely by simultaneously modeling the online and physical shopping frequency and estimating the correlation between the two – such an approach has been undertaken by online shopping in bangladesh. However, the current study adopts a different approach, where the respondents are asked explicitly about the perceived change in the physical shopping frequency due to online shopping participation. The answer to this query is modeled using a generalized ordered logit framework to detect the heterogeneity in the response. Previous studies have undertaken a similar approach where exogenous market segmentation has been followed by multivariate analysis to identify the heterogeneity within the segments online shopping in bangladesh.